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Research Studies
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CA Division of Tourism 1998-2002.pdf
As the number one travel destination in the United States, California annually generates more than $75 billion in direct travel spending into the economy, directly supports jobs for more than 1 million Californians and generates $5 billion in direct state and local tax revenue.
1998-99 Wirthlin Report.pdf
This report is based on consumer research conducted in 1998-99 by Wirthlin Worldwide for the MCCVB. Although market conditions have changed since then (i.e., economic climate, terrorism), much of the information remains useful in the present.
California_Tourism_FastFacts-2006.pdf
Each year, the California Travel and Tourism Commission (CTTC) publishes statewide and regional tourism facts and figures. This new document, unveiled for 2006, contains information on spending, visitor profiles, travel impacts and more for the State of California, the Central Coast region and Monterey County.
California Impacts by County 1999-2004.pdf
The California Travel Impacts by County Report for 1992-2004 contains preliminary state estimates for 2005. This document, published in March 2006 is produced by the California Travel and Tourism Commission in conjunction with the Business, Transportation and Housing Agency, Division of Tourism. Included are impact estimates by county, types of travel and visitor categories in addition to statistics on national and state travel trends.
County of Monterey Workforce Investment Board Hospitality Industry Labor Market Study.zip
This PDF file (compressed/zipped) contains the County of Monterey Workforce Investment Board's Hospitality Labor Market Study published in Fall 2005. The study evaluates surveys that evaluate employment and workforce trends in the hospitality workgroup, including: hotels and lodging facilities, food and drinking places, golf courses and country clubs, and wine-tasting businesses that employed 10 or more workers. A total of 208 employers in Monterey County participated in the survey.
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Budget & Marketing
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2005-06 MCCVB Marketing Plan.pdf
MCCVB Marketing Plan for the 2005-06 fiscal year. (Adobe Acrobat Format)
** Members must be logged in to access budget and marketing information.
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