MCCVB MemberLink
MCCVB WELCOMES NEW STAFF
The Monterey County Convention and Visitors Bureau welcomes two new staff members to the sales department. The department is pleased to announce Cherie Perdue as the new Sales Coordinator. She has great previous experience in administration and as an office manager with great systems knowledge and will be an incredible compliment to the existing sales team. Cherie graduated with a BS from CSUMB and is anxious to be of service to all the partner and future MCCVB clients.
The last remaining sales position has been filled with local candidate Anne Auburn. Anne joins MCCVB on October 29, 2007, as an Account Executive focusing on the Tour & Travel and the SMERF market for the destination. She brings great in-market experiences from the Beach Resort Monterey since October 2002 where she was Senior Sales Manager then Director of Sales. She has many other unique and worldly experiences that will also make her a wonderful addition to our already awesome sales team.
MCCVB is also pleased to announce the appointment of Katie Besmer to Media Relations Coordinator effective September 2007. Katie is a recent graduate of Oklahoma State University's journalism department with a BA in Public Relations. Through her education and various projects and internships within the industry, Katie brings the necessary skill set to the position. This position is integral in supporting the communications and public relations efforts of the Bureau by working with both media and local membership to promote tourism.
NEW PR FIRM HIRED
After extended research and negotiation, the MCCVB Communications department has hired boutique PR agency gosh pr out of London England. This agency will work to fortify Monterey County's efforts in that critical market. The efforts will start with a five day media mission in London October 1-5, to create media and public awareness. Koleen Hamblin of KOLI Communications will represent MCCVB in London on this mission.
SITE VISITS
A series of site visits was conducted in August by our sales department. Bruce Skidmore inspected two sites, Nancy Borino one, Cynthia Kimbrell one and Lauren Siring one.
MCCVB WELCOMES NEW MEMBERS
- Lallapalooza
- 2 Wheels to Go
- Singer Foundation Mansion
- Homescapes Carmel
- Venture Gallery
- TEAMS (The Educational Arts and Media Society)
- Quock Mui Tea Room and Boutique
- Wave Street Studios
- IMAX
- Indian Summer
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New creative designed by hired marketing firm Mering Carson was presented to the Marketing Committee and Executive Committee members. There was a gained consensus on the new marketing concept. The agency is ironing out the final details before printing the materials.
MCCVB also signed an agreement with ARES, a third party search engine, to institute a new online booking program. This program will allow the MCCVB to provide better accommodations information to consumers, as well as package accommodations, transportation and attractions online. In addition, ARES agreed to make a hard dollar investment in the MCCVB's online marketing program.
The annual calendar and the CVB website are being updated by an in-office temp that was hired specifically for this task. All events and website changes should be completed by the end of September.
If you are a hotel property, and are interested in reaching out to film production companies as they scout and shoot their commercials or movies, the MCCVB and Monterey County Film Commission want to know about it! The Monterey County Film Commission would like to include you on their "film friendly" list of hotels that provide special room rates for film production companies. Production companies visit Monterey County year 'round, and often have sizeable per diems that cover rooms and meals. To be added to the list of "film friendly" hotels, please contact Karen Nordstrand at the the Monterey County Film Commission — (831) 646-0910 or [email protected].
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AUGUST MEDIA HIGHLIGHTS
- Consumer impressions tracked (print, Web and broadcast): 18,065,359/ 224,257,778 YTD
- Journalists assisted: 99
- Media visits: 5
- Articles resulting from bureau efforts and assistance: 68 ( $975,846 in advertising value)
Coverage highlights:
- Newspapers: Salt Lake Tribune, Oakland Tribune, Boston Sunday Globe, San Francisco Chronicle
- Magazines: Coast Magazine, Golf for Women, Diablo
- Broadcast: Today Show, The Weather Channel
- Internet: bostonglobe.com sfgate.com
- Press releases sent: 2
JULY/ AUGUST VISITOR NUMBERS
- August vsits to www.montereyinfo.org: 83,372
- August travelers served at Lake El Estero visitor centers: 22,848
- July hotel occupancy: 80.6%
- July hotel room revenue: $52,826,429
(The MCCVB receives monthly occupancy figures from Smith Travel Research; September figures will be available in early May.)
AUGUST SALES NUMBERS
- New leads: 40 new leads generated, totaling 60 new leads for 07-08 FYTD. Goal: 40 leads per month.
- New lead room nights: 17,156 new lead room nights generated, totaling 11,267 for 07-08 FYTD (YTD goal 16,620)
- Booked lead room nights: 1,701 booked lead room nights, 1,365 FYTD
- Fams: 0 FAMS 0 YTD; Goal: 2 FAMs per fiscal year
- Direct mail: 0 newsletters sent to operators and meeting planners FYTD; 0 direct mail pieces (promotions, teasers, etc.) sent.
- Premailers to trade show attendees: 0 mailers to trade show attendees FYTD.
- Meeting planner packets Sent: 44 sent in August, 51 sent FYTD
VIEW CALENDAR OF UPCOMING CONVENTIONS
Bureau members are invited to explore the online convention calendar, which provides contact names and group information for upcoming events. View the current calendar in the members section of montereyinfo.org. (For username and/or password information, email Dominic Gregorio, Visitor Services Manager, at [email protected].)
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