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Tourism
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Tourism in Monterey County is a 1.978 billion dollar industry (2005 CTTC report).
During the 1990s, tourism expenditures in Monterey grew by 55% (1.1 to 1.7 billion) which is 2.46 percent of the California total.
In 2003, Monterey County ranked the 11th highest county for tourism expenditures in the state. (2005 CTTC report).
The number of tourism-generated jobs in Monterey County in 2004 was about 22,700 Full-time Equivalent positions, totaling $824 million in salaries.
54.5 million dollars goes into local taxes: Transient Occupancy Tax (TOT) of $39.5 million and local sales tax revenues of $15 million (FY2004-05 figures).
Average Daily Expenditures:
$122.86 per person (mean)
$113.20 (average business traveler)
$122.09 (average leisure traveler)
(CTTC/D.K. Shifflet & Associates Figures, 2006)
Other Domestic Visitor Stats:
Average length of stay (all trips): 1.91 days
Average length of overnight stay: 3.05 days
Percent day trips: 50%
Average party size: 2.49 persons
Percent traveling with children: 32%
Mean household income of visitors: $98,625
(CTTC/D.K. Shifflet & Associates Figures, 2006)
TOT collections for fiscal year 2004-05 were $39,518,526. Top area collections were: Monterey County: $14,693,033; Monterey: $13,628,147; Carmel-by-the-Sea: $3,527,653;(TOT numbers compiled by Ernest Hoffman Results Consulting and Research)
Monterey County's core market is the San Francisco Bay Area.
Main competitors in the core market: Napa/Sonoma, Lake Tahoe/Reno
High/Low Seasons: Peak season is summer: June through September;
Shoulder season: October, November and April, May;
Off-Peak: December through March
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Visitation
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Number of visitors annually to Monterey County according to State of California and D.K. Shifflet & Associates (20063 figures):
7.89 million person-trips total
6.61 million leisure
1.31 million business
Number of visitors to the local visitors centers (based on 2002 figures):
El Estero and Heritage Harbor Visitor Centers - 171,647 (2005)
Most visited attraction: Monterey Bay Aquarium - 1,883,671 (2005)
Average Occupancy: 62.8% (based on 2005 STR report)
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Hospitality
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Total number of commercial lodging facilities
265 in Monterey County (total county)
210 in Monterey Peninsula
Total number of hotel rooms:
12,506 in Monterey County (total county)
9,588 in Monterey Peninsula
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Population
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Monterey County: 421,400
Del Rey Oaks: 1,650
Greenfield: 13,150
Marina: 19,100
Sand City: 310
Soledad: 26,200
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Carmel-by-the-Sea: 4,100
Gonzales: 8,425
King City: 11,250
Monterey: 30,250
Salinas: 152,200
Seaside: 33,300
Based on 2004 figures from Association of Monterey Bay Area Governments
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Demographics
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Average Age of Total Population:
County - 32.3
Peninsula - 37.6
Average Household Income:
County - $68,000
Peninsula - $76,000
Average Cost of Housing:
County - $650,259
Peninsula - $938,685
Based on US Census Bureau information
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Assets
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276 commercial lodging facilities with 12,000 guest rooms
700 restaurants
More than 100 art galleries
1 airport with commercial passenger service
Amtrak rail service
99 miles of shoreline including the Big Sur coast
6 county parks
14 state parks
2 regional parks
1 National Forest
1 National Monument
1 Wilderness Area
1 Marine Sanctuary
2 Harbors
1 National Estuarine Research Reserve & Visitor Center
9 Museums (History, Art, Natural History and Children's)
25 golf courses
17-Mile Drive in Pebble Beach
Monterey Bay Aquarium
National Steinbeck Center
A growing wine industry with more than 40 wineries, including many that are open to the public for tasting and tours
Unique areas with visitor-serving businesses including Big Sur, Pebble Beach, Fisherman's Wharf, Cannery Row and the central business districts of Carmel, Monterey, Salinas and Moss Landing.
A list of special events, including the AT&T; Pebble Beach Pro-Am Golf Tournament, Monterey Jazz Festival, Salinas Rodeo, Salinas Air Show, Living History Day, the Castroville Artichoke Festival—and many more, covering sports and recreation, the lively and plastic arts, history, food, and wine.
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Weather
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Climate: Moderate year-round. Coastal climate tends to be cool and sometimes foggy in the summer months. Inland temperatures (Salinas Valley, upper Carmel Valley and Big Sur Valley) are generally warmer and can exceed coastal temperatures by 20 degrees in summer.
Temperature: Average year round temperature is 59 degrees Fahrenheit. Average summer temperature ranges from 51 to 68 degrees F.; average winter temperature ranges from 44 to 61 degrees F.
Rain Days: Average 19 days per year; average yearly rainfall in 18 inches, falling primarily between November and April.
Water Temperature: Average low 50s all year.
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Events
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Major local events and estimated attendance (based on 2004 figures)
AT&T; National Pro Am: 100,000
Mazda Raceway Laguna Seca Events
U.S. Sports Car Invitational: 20,000
Honda Superbike Classic: 98,000
Rolex Monterey Historic Automobile Races: 65,000
Grand Prix of Monterey: 35,000
Monterey Sports Car Championships: 49,500
California International Airshow: 45,000
Sea Otter Classic: 63,000
California Rodeo Salinas: 50,000+
Monterey Jazz Festival: 40,000+
Pebble Beach Concours d'Elegance: 15,000
Big Sur Marathon
Athletes: 11,000
Exposition: 18,000
Dixieland Monterey: 5,000
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Distances / Driving Times
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To Monterey Peninsula
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From San Francisco:
From San Jose:
From Santa Cruz
From Los Angeles
To Hearst Castle
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120 miles / 2.5-3 hours
70 miles / 1hour 20 minutes
45 miles / 1 hour
378 miles / 6-7 hours (dependent on route)
90 miles / 3 hours
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